WOW market growth and own issues
That is, although there are significant market growth (props charges), but wow does not have at this point in the outbreak may increase while alone repeatedly updated version of a copy or add new Raid ‘Oriental Elements’, can get less and less attention on the other hand, due to market cost reduction, the media, the ground or the promotion of activities have been cut to varying degrees, thus making the game into a vicious circle, as mentioned above, and now only by wow players to invite their friends to join, no one will take the initiative to join, and this could have been done. Additionally, the shareholders lose confidence, staff reductions, shorter development cycles, and a series of problems will arise, such as MOP updated in October last year, up to now in just nine months, has now spread to the contents of 5.4, and 5.4 according to the set is the final Boss battle. chip period before all the data are in the 20 months or more, so you can easily see that is not in the rush (Released in the United States serving prevail). If we talk about the game content, a number of copies of MOP’s Raid is now 4, the average major version number 4 Boss, far lower than other piece of information, even if coupled with upcoming launch of the ‘siege Orgrimmar,’ the number of copies in the Raid, Boss, etc. MOP totals and averages are the worst.
In addition to its own issues, changes in the market can not be ignored. Before the words, as the basis of the 80 players are gradually lost, and wow and there is no way to attract new players after 90. MOBA game fueled in this process, the fact In 2007, as well as on the 2008 ~ 2010 wow delay in opening the new version of the waiting process, many players choose the MOBA as their temporary pastime, with Tencent promotion, LOL MOBA game as the new representative of the Chinese won the 500 million or more on-line, and thus the formation of other games unprecedented strong pressure. Unlike << Cross Fire >>, LOL is a war game, free and relatively balanced, players can not spend money has games, it represents the props charging mode MOBA type in the attempt, on the current indications are that this attempt is successful. based on sales terms, LOL maybe not necessarily better than wow high, but the development perspective, a far cry from the two, although their type different, but in the game market, any game can not be shared between users are competitive relationship, as mentioned above, wow in the end there is no potential users, whether users are on the market have been attracted to other games?
If only the cultural background missing, the game is reduced, interactive behavior to reduce the game total is still a way to open up the market through the conversion of new users to maintain, but the profit model is fatal stale. Everyone knows that no matter how good the game is impossible always afloat, wow equally inevitable recession and we do not know when it will soon roar down the server, leaving a group of players in front of the screen at each other, hoping that day would never come – I hope so.